admin's blog

Adding to the success of Aqua Di Gio, Giorgio Armani has turned to the seductive power of the sea in positioning his latest women’s fragrance, Acqua di Gioia.

He describes the new scent as conjuring up “the image of a strong, serene and free-spirited woman who exists in perfect harmony with nature."
“I was inspired by my visits to islands such as Pantelleria and Antigua, where I have for years had holiday homes,” Armani continued. “Both places represent an ideal — a place to escape to and recharge in a natural setting.” Noting that the scent is rooted in nature and in water, Armani stated he developed the bottle’s shape from a drop of water. “For me the bottle is as much a tribute to the shape of woman, as it is to the beautiful form water makes.”

Stay tuned, it will be released this summer and we will be the first to let you know!

Pheromones are odorless chemicals that cause arousal and attraction in people. The pheromones that affect males and females are distinct from each other. There's a great deal of scientific research that suggests that pheromones really do work, and a number of perfume makers are incorporating pheromones into some of their fragrances. There are also several companies that sell synthetic pheromones on their own so you can add them to your own perfume. There's really no way to know for certain if a perfume contains pheromones short of a chemical analysis, but there are ways you can pick up a few clues.

After Iris, Oeillet (carnation) and Cuir Ambre the new nes to join the collection are No. 8 Opoponax - “a soft touch of bergamot refreshes the warm blend of oppoponax in essence as well as in resinoide, cistus, santal and amber.

”No. 9 Benjoin - “the bitter orange tree... allies with the resinous sweet balsamic scent of benzoin enhanced by vanilla and musk.” No. 10 Myrrhe - “a surprising combination of fresh citrussy bergamot and cedrat from Italy, with aromatic lavender,and charismatic patchouli and myrrh.” All these are prized in the international market at (whopping!) $150.