Adding to the success of Aqua Di Gio, Giorgio Armani has turned to the seductive power of the sea in positioning his latest women’s fragrance, Acqua di Gioia.

He describes the new scent as conjuring up “the image of a strong, serene and free-spirited woman who exists in perfect harmony with nature."
“I was inspired by my visits to islands such as Pantelleria and Antigua, where I have for years had holiday homes,” Armani continued. “Both places represent an ideal — a place to escape to and recharge in a natural setting.” Noting that the scent is rooted in nature and in water, Armani stated he developed the bottle’s shape from a drop of water. “For me the bottle is as much a tribute to the shape of woman, as it is to the beautiful form water makes.”

Stay tuned, it will be released this summer and we will be the first to let you know!